Serj for fishing lodges

Guest questions answered instantly, in your voice

Even when you're on the dock at 5am.

It knows your fishery, your gear, and your recommendations — reads the weather and sea, and answers in your voice.

Send your site, we'll build it.

You teach it once. Every guest gets it.

See it live

Try it yourself.

Demo

This is a live demo built on Los Buzos in Panama — tap any question to see how it answers. Interested? We build yours the same way, from your own site, so you can feel it on your own lodge before you decide.

Los Buzos · Concierge
trips · stay · getting here
Hey — I'm the Los Buzos concierge. Ask me about the fishing, your trip, getting here, anything.
Past the kayak but new to running offshore — which trip?
If you've got inshore reps in but haven't done a full offshore day, the lodge usually starts you on the sportfishing boat with the crew running it — you fish, they handle the rest. You build up to it; you don't get thrown in. Want the day-by-day?
What's biting this time of year?
Depends on the season — and it's the crew who calls the daily bite. The pattern, though: late spring into summer is the yellowfin tuna peak off Azuero and the season for the year's biggest roosterfish, with the second dorado run starting. For what's hitting this week, the crew has the live read.
Continue on WhatsApp

Real questions your guests ask. Answered instantly, in your voice.

The gap

Right now, the questions that don't get answered cost you the booking.

The after-hours miss

A guest messages at 11pm weighing two lodges. Whoever answers first gets the trip — and at 11pm, with the boat out before dawn, that's rarely you.

Your guests, behind the glass

On the big booking sites you don't own the conversation — they do. The guest is yours, but the relationship runs through someone else's window.

How it works

One concierge. Everywhere your guests ask.

The proof

Ask it anything about your water

Grounded in your site, your teaching, and the Species & Regs pack.

Past the kayak but new to running offshore — which trip?
If you've got inshore reps in but haven't done a full offshore day, the lodge usually starts you on the sportfishing boat with the crew running it — you fish, they handle the rest. You build up to it; you don't get thrown in. Want the day-by-day?

Every inquiry, answered every time

Flying into Panama City — how do I reach you?
You'll fly into Panama City (Tocumen). From there everyone comes down together on our group transfer — we leave the Gran Evenia Hotel Sunday at 10am and make a scenic day of the drive, about 6 hours with lunch and rest stops, cold drinks on board. Want me to note your group size so the crew can plan the ride?

Day or night, in any language, on your site or WhatsApp — every one captured to your inbox, including the direct ones a booking site would've kept.

Your recommendations, your control

Do I need to bring my own rods?
On the sportfishing packages the gear's included — Daiwa, Accurate, Penn. Prefer your own? There's a rod-only or full-gear option, and terminal tackle's sold on-site. Want the details?

Your call on kayak vs. boat, your spots, your gear advice — they come through as yours. Change what it knows by messaging it.

It knows when not to answer

What's actually biting today?
Today's bite is the crew's morning call, not mine. The seasonal pattern right now leans yellowfin and roosterfish off Azuero — but for what's actually hitting this week, I'll bring the crew in rather than guess.

It answers what it's been taught, what's on your site, and what's in the pack built for your water. Ask it something only the morning's crew would know — today's bite — and it gives you the season's pattern and brings the crew in for the live call, instead of inventing an answer that costs you trust.

Fits what you've already got

Can I just book and pay here?
You book right on the lodge's own page — that's where your dates and payment happen. I answer everything around it and pass your details to the crew. Want the booking link?

Serj answers the questions; your booking page takes the deposit, exactly as it does now. Nothing to rip out.

Run it by texting it

You run it by texting it. No dashboard, no password.

If you can send a text, you can run Serj. Tell it a new boat's in the fleet, the transfer time moved, a guest can now bring their own rods — and it's live for guests in seconds. It's the app you already use.

  • Plain words in — knowledge updated.
  • Nothing new to log into. It's the app you already use.
  • Change your mind? Just tell it.
Before
Do you offer anything for my family besides fishing?
The lodge is set up around the fishing — I don't have anything on family activities yet.
You → Serj
We also run horseback riding and surfing for guests on off days.
After · same question, next guest
Do you offer anything for my family besides fishing?
Definitely — it's not all fishing here. We run horseback riding and surfing too, so there's plenty for the family on days off the water. Want me to pass your dates and group size to the crew so they can sort the details?
Easy to install

Live on your site in about a week.

It's done for you. Send your site and a few details, and we build and install it — no code, nothing for you to touch. It runs alongside your booking page, today's conditions, and your trip details. The Species & Regs pack for your water is built in as part of setup.

1Send your site & a few details
2We build & install it, no code for you
3Live on your site, about a week later

That week is our build time, counted from when your details land — not a calendar promise.

Founding offer

Founding-partner pricing. Set it up this week.

Standard
$149/mo
$1,000 setup
  • Website + WhatsApp concierge — in your voice
  • Species & Regs pack — your whole water
  • Live conditions — today's weather and sea state
  • Teach it by text — always current, no dashboard
FoundingFounding partner
$79/mo · locked
$1,000 setup  Setup waived
  • Everything in Standard
  • Rate locked, month-to-month, no contract
  • Shape the Species & Regs pack with us

One recovered direct booking covers the year. That's the whole math.

Get started

See a demo built on your own site

Drop your website and we'll build a working concierge on your own lodge — trip, transfer, and getting-there questions answered in your voice. No call to book, no demo to schedule.

We'll only use it to build your preview. No spam, no pressure.